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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Gröppel-Klein, Andrea
19
Bauer, Hans H.
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Herrmann, Andreas
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Spiller, Achim
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Choi, Tsan-Ming
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Grunert, Klaus G.
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Ahlert, Dieter
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Diehl, Sandra
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Kenning, Peter
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Bruhn, Manfred
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Hill, Ronald Paul
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Reisch, Lucia A.
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Scherhorn, Gerhard
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Schmitt, Bernd
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Diller, Hermann
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Holbrook, Morris B.
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Schröder, Hendrik
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Stobart, Jon
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Terlutter, Ralf
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Arnould, Eric J.
9
Enneking, Ulrich
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Fournier, Susan
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Hansen, Ursula
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Legends in consumer behavior
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Consumer behavior analysis : (a) rational approach to consumer choice
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Journal of business research : JBR
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Research in consumer behavior
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Handbook of strategic e-business management
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Routledge companions in business, management and accounting
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The Routledge companion to identity and consumption
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The impact of theory on representations of the consumer and the marketing organisation
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Transformative consumer research for personal and collective well-being
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand management ; Vol. 2
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Country of origin effect : looking back and moving forward
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Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
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Journal of fashion marketing and management
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Review of marketing research
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The SAGE handbook of marketing theory
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Analyzing the cultural diversity of consumers in the global marketplace
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Beyond sustainability
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Brand management ; Vol. 3
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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E-business issues, challenges and opportunities for SMEs : driving competitiveness
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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European journal of marketing : EJM
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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ECONIS (ZBW)
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51
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
Saved in:
52
Consumer behavior analysis
Foxall, Gordon R.
- In:
The SAGE handbook of marketing theory
,
(pp. 299-315)
.
2010
Persistent link: https://www.econbiz.de/10003923147
Saved in:
53
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
54
The structure of survey-based
brand
metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
55
Communication strategies for
brand
extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
56
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
57
Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
Saved in:
58
Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009513185
Saved in:
59
The motivational power of emotions and habits for the intention to adopt an electric car
Moons, Ingrid
;
Pelsmacker, Patrick de
;
Bont, Cees J. P. …
- In:
Macroeconomics and beyond : essays in honour of Wim Meeusen
,
(pp. 246-257)
.
2012
Persistent link: https://www.econbiz.de/10009488946
Saved in:
60
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
Saved in:
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