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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

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The behavioral economics of brand choice

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Pioneering new perspectives in the fashion industry : disruption, diversity and sustainable innovation

Ritch, Elaine L. (ed.); Canning, Catherine (ed.); … - 2023 - First edition

Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever … New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new … perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate …

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Perspectives on consumer choice : from behavior to action, from action to agency

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Everyday dramas of conscience : navigating identity through creative neutralisations

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Consumer culture theory

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The Routledge companion to consumer behavior analysis

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Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

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Consumer behaviour analysis : critical perspectives on business and management

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Grundlagen des CRM : Konzepte und Gestaltung

Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2004 - 1. Aufl.

Customer Relationship Management umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unabdingbar...

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