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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Brand
Deutschland
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Marktforschung
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Consumer behaviour
98
Konsumentenverhalten
98
Brand management
15
Markenführung
15
Verbraucherverhalten
11
Russell W. Belk
10
Markenartikel
9
Marketing theory
8
Marketingtheorie
8
Brand image
7
Einzelhandel
7
Markenimage
7
Retail trade
7
Theorie
7
Theory
7
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6
Cultural identity
6
Kulturelle Identität
6
Market research
6
Online retailing
6
Online-Handel
6
Welt
6
Werbewirkung
6
World
6
Beziehungsmarketing
5
Bibliometrics
5
Bibliometrie
5
Luxury goods
5
Luxusgüter
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Fashion
4
Kaufentscheidung
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Marketing management
4
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4
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Aufsatzsammlung
Book section
Collection of articles of several authors
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89
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89
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16
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4
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4
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2
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Language
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English
19
German
3
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All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Bauer, Hans H.
17
Esch, Franz-Rudolf
17
Ahlert, Dieter
14
Choi, Tsan-Ming
13
Henninger, Claudia E.
13
King, Stephen
13
Spiller, Achim
12
Burmann, Christoph
11
Fournier, Susan
11
Baumgarth, Carsten
10
Huber, Frank
10
Sattler, Henrik
10
Diller, Hermann
9
Herrmann, Andreas
9
Enneking, Ulrich
8
Mogaji, Emmanuel
8
Schröder, Hendrik
8
Weinberg, Peter
8
Wildner, Raimund
8
Alvensleben, Reimar von
7
Bruhn, Manfred
7
Diehl, Sandra
7
Easey, Mike
7
Gröppel-Klein, Andrea
7
Hildebrandt, Lutz
7
Meffert, Heribert
7
Roosen, Jutta
7
Schulze, Birgit
7
Terlutter, Ralf
7
Boltz, Dirk-Mario
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Cedrola, Elena
6
Fritz, Wolfgang
6
Kenning, Peter
6
Lips, Peter
6
Meurer, Jörg
6
Muthu, Subramanian Senthilkannan
6
Ozuem, Wilson
6
Silberer, Günter
6
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Consumer behavior analysis : (a) rational approach to consumer choice
2
Journal of fashion marketing and management
2
The impact of theory on representations of the consumer and the marketing organisation
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Country of origin effect : looking back and moving forward
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of qualitative research methods in marketing
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Marketing management : a cultural perspective
1
The Routledge companion to contemporary brand management
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Transformative consumer research for personal and collective well-being
1
Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
10
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
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