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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
71
Brand management
12
Markenführung
12
Brand image
10
Markenimage
10
Verbraucherverhalten
10
Brand
7
Markenartikel
7
Market research
7
Marketing theory
7
Marketingtheorie
7
Theorie
7
Theory
7
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5
Kulturelle Identität
5
Advertising effects
4
Bibliometrics
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4
Personality psychology
4
Persönlichkeitspsychologie
4
Werbewirkung
4
Behavioral economics
3
China
3
Cognition
3
Emotion
3
Environmental consciousness
3
Frauen
3
Großbritannien
3
Kaufentscheidung
3
Kognition
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Marketingforschung
3
Online retailing
3
Online-Handel
3
Product Placement
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Product placement
3
Psychology of advertising
3
Purchase decision
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Umweltbewusstsein
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Article
58
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Aufsatzsammlung
Book section
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Lehrbuch
Reprint
Article in journal
346
Aufsatz in Zeitschrift
346
Aufsatz im Buch
56
Collection of articles of several authors
34
Sammelwerk
34
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11
Sammlung
11
Arbeitspapier
4
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Non-commercial literature
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4
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English
70
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Gröppel-Klein, Andrea
23
Solomon, Michael R.
20
Weinberg, Peter
19
Bauer, Hans H.
17
Kenning, Peter
15
Askegaard, Søren
14
Herrmann, Andreas
13
Diehl, Sandra
12
Grunert, Klaus G.
12
Henninger, Claudia E.
12
Spiller, Achim
12
Trommsdorff, Volker
12
Wiedmann, Klaus-Peter
12
Choi, Tsan-Ming
11
Hogg, Margaret K.
11
Scherhorn, Gerhard
11
Terlutter, Ralf
11
Arnould, Eric J.
10
Bagozzi, Richard P.
10
Maclaran, Pauline
10
Bamossy, Gary J.
9
Bruhn, Manfred
9
Diller, Hermann
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Kardes, Frank R.
9
Kroeber-Riel, Werner
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Rudolph, Thomas
9
Schneider, Willy
9
Schramm-Klein, Hanna
9
Schröder, Hendrik
9
Esch, Franz-Rudolf
8
Fischer, Eileen
8
Foscht, Thomas
8
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Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Brand management ; Vol. 1
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbook on brand and experience management
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
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71
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
6
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
7
Brand
experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
10
Handbook on
brand
and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
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