Narrow search
Showing 1 - 10 of 88
Cover Image
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
Cover Image
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948
Cover Image
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.; Sobh, Rana - In: Handbook of Islamic marketing, (pp. 73-96). 2011
Persistent link: https://www.econbiz.de/10009349736
Cover Image
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
Cover Image
Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Cover Image
Brands and the self
Belk, Russell W. - In: The Routledge companion to contemporary brand management, (pp. 68-78). 2016
Persistent link: https://www.econbiz.de/10011515364
Cover Image
The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
Cover Image
Sustainable food consumption in China and India
Meyer-Höfer, Marie von; Juarez Tijerino, Andrea Maria; … - 2015
This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores which factors influence sustainable food consumption in these countries, based upon a model related to the Theory of Planned Behaviour. Structural equation modelling is used for...
Persistent link: https://www.econbiz.de/10010488108
Cover Image
Strategische Konsumentscheidungen : langfristige Weichenstellungen für das Umwelthandeln ; Ergebnisse einer empirischen Studie
Bodenstein, Gerhard - 1997
Persistent link: https://www.econbiz.de/10000976622
Cover Image
La consommation symbolique d'art et de culture
Belk, Russell W. - 1987
Persistent link: https://www.econbiz.de/10001325993