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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
15
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5
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5
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4
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3
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3
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Wilde, Klaus D.
Solomon, Michael R.
17
Askegaard, Søren
8
Bamossy, Gary J.
8
Kroeber-Riel, Werner
8
Schiffman, Leon G.
8
Schneider, Willy
8
Foscht, Thomas
7
Hawkins, Del I.
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Gröppel-Klein, Andrea
6
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Swoboda, Bernhard
6
Bänsch, Axel
5
Felser, Georg
5
Indrawati
5
Kenning, Peter
5
Mothersbaugh, David L.
5
Pepels, Werner
5
Warde, Alan
5
Weinberg, Peter
5
Aaker, Jennifer
4
Akbar, Payam
4
Arnould, Eric J.
4
Best, Roger J.
4
East, Robert
4
Elliott, Richard
4
Frank, Robert H.
4
Hill, Ronald Paul
4
Hoffmann, Stefan
4
Hogg, Margaret K.
4
Hubert, Anita Mirja
4
Kuß, Alfred
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Preilowski, Bruno
4
Schramm-Klein, Hanna
4
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The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
4
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
8
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
10
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
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