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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
Kulturelle Identität
Marktforschung
Mode
Werbewirkung
Consumer behaviour
18
Verbraucherverhalten
7
Marketing theory
5
Marketingtheorie
5
Brand management
3
Environmental consciousness
3
Frauen
3
Markenführung
3
Umweltbewusstsein
3
Women
3
Advertising effects
2
Brand
2
Brand image
2
Cognition
2
Cultural identity
2
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2
Kapitalismus
2
Kognition
2
Markenartikel
2
Markenimage
2
Market research
2
Marktmechanismus
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Product Placement
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Product placement
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brand attitude
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need for cognition
2
Asia
1
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Consumption theory
1
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Aufsatzsammlung
Conference paper
Reprint
Article in journal
327
Aufsatz in Zeitschrift
327
Aufsatz im Buch
49
Book section
49
Collection of articles of several authors
31
Sammelwerk
31
Collection of articles written by one author
11
Sammlung
11
Arbeitspapier
4
Graue Literatur
4
Lehrbuch
4
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Mehrbändiges Werk
3
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3
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2
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1
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1
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1
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Language
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English
18
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Herrmann, Andreas
6
Stobart, Jon
6
Bauer, Hans H.
5
Indrawati
5
Krafft, Manfred
5
Reisch, Lucia A.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Dixit, Saurabh Kumar
4
Elliott, Richard
4
Hill, Ronald Paul
4
Hippner, Hajo
4
Khosrowpour, Mehdi
4
Ritch, Elaine L.
4
Schmitt, Bernd
4
Singh, Nripendra
4
Tadajewski, Mark
4
Wiedmann, Klaus-Peter
4
Wilde, Klaus D.
4
Allgayer, Florian
3
Baumgarth, Carsten
3
Becker-Leifhold, Carolin
3
Burghartz, Pia Teresa
3
Cova, Bernard
3
Dewi, Miranti Kartika
3
Dobscha, Susan
3
Drolet, Aimee Leigh
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gardetti, Miguel Angel
3
Gijón, Covadonga
3
Gitaharie, Beta Yulianita
3
Handayani, Dwini
3
Heuer, Mark
3
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Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
8
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
10
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
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