Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational …. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of … Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8 …

Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The …This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and … changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and …

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on … contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology …. Rajagopal’s work will prove to be valuable to all students and researchers in marketing area.” -Rajan Saxena, PhD, Vice …