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~person:"Bell, Richard"
~person:"Burt, Steven"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
2
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steven
;
Sparks, Leigh
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
Saved in:
3
From the retail brand to the retail-er as a brand : themes and issues in retail branding research
Burt, Steven
;
Davies, Keri
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 865-878
Persistent link: https://www.econbiz.de/10008759914
Saved in:
4
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
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