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~person:"Benkenstein, Martin"
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rangel, Antonio"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
22
Theorie
9
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9
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7
Markenführung
7
Brand image
6
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Language
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English
15
German
8
Author
All
Benkenstein, Martin
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Rangel, Antonio
Swait, Joffre
Kroeber-Riel, Werner
8
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
3
Diller, Hermann
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Foxall, Gordon R.
3
Holbrook, Morris B.
3
Malhotra, Naresh K.
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Balderjahn, Ingo
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
2
Böcker, Franz
2
Conrady, Roland
2
Dichtl, Erwin
2
Dieckmann, Randolf
2
Farr, Andy
2
Felser, Georg
2
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Verlag Franz Vahlen
2
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Behavioral economics and its applications : [based on the Yrjö Jahnsson Foundation 50th Anniversary Conference held on June 22 - 23, 2004, in Espoo, Finland]
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Discussion papers / Stanford Institute for Economic Policy Research
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Konsum und Verhalten
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
Showing
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
3
Behavioral public economics : welfare and policy analysis with non-standard decision-makers
Bernheim, Bert Douglas
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003755706
Saved in:
4
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Building customer-based
brand
equity : creating
brand
resonance requires carefully sequenced
brand
-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
8
Behavioral public economics : welfare and policy analysis with nonstandard decision-makers
Bernheim, Bert Douglas
;
Rangel, Antonio
- In:
Behavioral economics and its applications : [based on …
,
(pp. 7-84)
.
2007
Persistent link: https://www.econbiz.de/10003673332
Saved in:
9
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
10
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
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