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~person:"Benkenstein, Martin"
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Arbeitspapier"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
26
Deutschland
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Germany
10
Theorie
10
Theory
10
Brand management
8
Markenführung
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6
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English
19
German
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Benkenstein, Martin
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Janssen, Maarten C. W.
37
Rock, Bram de
36
Cherchye, Laurens
34
Bauer, Hans H.
31
Moraga-González, José Luis
27
Sutter, Matthias
24
Vermeulen, Frederic
23
Blundell, Richard W.
22
Franses, Philip Hans
21
Stavins, Joanna
21
Chandon, Pierre
20
Kerschbamer, Rudolf
19
Shy, Oz
18
Zhou, Jidong
18
Dräger, Lena
17
Inderst, Roman
17
Seiler, Stephan
17
Vandenbussche, Hylke
17
Falk, Armin
16
Jappelli, Tullio
16
Schuh, Scott
16
Wertenbroch, Klaus
16
Wildenbeest, Matthijs R.
16
Armstrong, Mark
15
Courty, Pascal
15
Helm, Roland
15
Jonker, Nicole
15
Nevo, Aviv
15
Shelegia, Sandro
15
Aaker, Jennifer
14
Anderson, Simon P.
14
Cruijsen, Carin van der
14
Dellaert, Benedict G. C.
14
Eliaz, Kfir
14
Griffith, Rachel
14
Karlan, Dean
14
Madlener, Reinhard
14
Netessine, Serguei
14
Pistaferri, Luigi
14
Spiller, Achim
14
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Verlag Franz Vahlen
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
3
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Konsum und Verhalten
1
Marketing-mix strategies - product strategy and promotion strategy
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
Showing
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27
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
3
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
7
Building customer-based
brand
equity : creating
brand
resonance requires carefully sequenced
brand
-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
10
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
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