//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
8
Deutschland
3
Germany
3
Theorie
3
Theory
3
Brand image
2
Comparison
2
Economic culture
2
Informationsökonomik
2
Kraftfahrzeugindustrie
2
Markenimage
2
Vergleich
2
Welt
2
Wirtschaftskultur
2
World
2
Arbeitsteilung
1
Automotive industry
1
Automotive market
1
Baugleichheit
1
Beeinflussung
1
Brand
1
Brand management
1
China
1
Competitive strategy
1
Cultural identity
1
Decision
1
Division of labour
1
Empirische Wirtschaftsforschung
1
Entscheidung
1
Finanzmathematik
1
Geschichte
1
History
1
Intermediate goods
1
International marketing
1
Internationales Marketing
1
Kaufentscheidung
1
Kfz-Industrie
1
Kfz-Markt
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliography included
Reprint
Article in journal
258
Aufsatz in Zeitschrift
258
Aufsatz im Buch
27
Book section
27
Collection of articles of several authors
12
Sammelwerk
12
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Hochschulschrift
4
Thesis
4
Arbeitspapier
2
Aufsatzsammlung
2
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
Working Paper
2
Anthologie
1
CD-ROM, DVD
1
Forschungsbericht
1
more ...
less ...
Language
All
English
5
German
3
Author
All
Benkenstein, Martin
Hansen, Ursula
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
3
Diller, Hermann
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Foxall, Gordon R.
3
Holbrook, Morris B.
3
Malhotra, Naresh K.
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Rangel, Antonio
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Balderjahn, Ingo
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
2
Böcker, Franz
2
Conrady, Roland
2
Dichtl, Erwin
2
Dieckmann, Randolf
2
Farr, Andy
2
Felser, Georg
2
more ...
less ...
Institution
All
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
7
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
8
Die Beurteilung der Fertigungstiefe aus Konsumentensicht : Erklärungsansätze, empirische Validierung und Implikationen am Beispiel der Automobil-Industrie; Abschlußbericht zum DFG-...
Benkenstein, Martin
-
1995
Persistent link: https://www.econbiz.de/10014273035
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->