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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
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Economics of information
Konsumentenverhalten
Marktforschung
Consumer behaviour
14
Deutschland
5
Germany
5
Theorie
5
Theory
5
Brand
4
Markenartikel
4
Brand management
3
Markenführung
3
Marketing
3
Fashion
2
Gesellschaft
2
Internet
2
Kraftfahrzeugindustrie
2
Luxury goods
2
Luxusgüter
2
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Marketingmanagement
2
Mode
2
Society
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2
Welt
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World
2
07.06.1984
1
30.10.1986
1
Advertising effects
1
Advertising media
1
Anlageverhalten
1
Arbeitsteilung
1
Automotive industry
1
Automotive market
1
Baugleichheit
1
Bauwirtschaft
1
Beeinflussung
1
Behavioural finance
1
Beziehungsmarketing
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Bio-Lebensmittel
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Brand image
1
Business ethics
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Online availability
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Undetermined
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Book / Working Paper
11
Article
3
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Article in journal
256
Aufsatz in Zeitschrift
256
Aufsatz im Buch
27
Book section
27
Sammelwerk
10
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Hochschulschrift
4
Reprint
4
Thesis
4
Arbeitspapier
2
Aufsatzsammlung
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2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
Working Paper
2
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CD-ROM, DVD
1
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Language
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German
7
English
7
Author
All
Benkenstein, Martin
Hansen, Ursula
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Kroeber-Riel, Werner
8
Bettman, James R.
7
Holbrook, Morris B.
7
Gröppel-Klein, Andrea
6
Bauer, Hans H.
5
Fitchett, James
5
Herrmann, Andreas
5
Hewer, Paul
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Bala, Christian
4
Diller, Hermann
4
Foxall, Gordon R.
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kaufmann, Hans Rüdiger
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Thøgersen, John
4
Wang, Cheng Lu
4
Warde, Alan
4
Weinberg, Peter
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Askegaard, Søren
3
Balderjahn, Ingo
3
Baumgarth, Carsten
3
Bernheim, Bert Douglas
3
Bänsch, Axel
3
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Journal of business research : JBR
4
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
Source
All
ECONIS (ZBW)
Showing
1
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1
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
3
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
4
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
5
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
6
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Saved in:
7
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
8
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
9
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
10
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
1
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