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~person:"Benkenstein, Martin"
~person:"Hill, Ronald Paul"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"China"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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China
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Benkenstein, Martin
Hill, Ronald Paul
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Tadajewski, Mark
4
Weinberg, Peter
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Bernheim, Bert Douglas
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Diller, Hermann
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Dobscha, Susan
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Rangel, Antonio
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Schmitt, Bernd
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Sheth, Jagdish N.
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Batra, Rajeev
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Böcker, Franz
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Brand management ; Vol. 1
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Macromarketing - a global focus ; Vol. 2
1
Marketing, ethics and society : critical reflections
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
The homeless in America : an examination of possessions and consumption behaviors
Hill, Ronald Paul
;
Stamey, Mark
-
2009
Persistent link: https://www.econbiz.de/10003832728
Saved in:
4
Consumer culture and the culture of poverty : implications for marketing theory and practice
Hill, Ronald Paul
-
2008
Persistent link: https://www.econbiz.de/10003611239
Saved in:
5
International human rights and consumer quality of life : an ethical perspective
Hill, Ronald Paul
;
Felice, William F.
;
Ainscough, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003876298
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
8
Stalking the poverty consumer : a retrospective examination of modern ethical dilemmas
Hill, Ronald Paul
-
2007
Persistent link: https://www.econbiz.de/10003925216
Saved in:
9
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
10
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
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