//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Luxusgüter
Marktforschung
Mode
Consumer behaviour
13
Brand
5
Markenartikel
5
Brand management
4
Markenführung
4
Welt
4
World
4
Luxury goods
3
Theorie
3
Theory
3
Brand image
2
Comparison
2
Cultural identity
2
Deutschland
2
Economic culture
2
Fashion
2
Germany
2
Gesellschaft
2
Informationsökonomik
2
International marketing
2
Internationales Marketing
2
Internet
2
Kraftfahrzeugindustrie
2
Kulturelle Identität
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Society
2
Vergleich
2
Wirtschaftskultur
2
Advertising effects
1
Advertising media
1
Arbeitsteilung
1
Automotive industry
1
Automotive market
1
Baugleichheit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
8
Article
7
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Reprint
Article in journal
254
Aufsatz in Zeitschrift
254
Aufsatz im Buch
22
Book section
22
Sammelwerk
8
Hochschulschrift
4
Thesis
4
Bibliografie enthalten
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Forschungsbericht
1
more ...
less ...
Language
All
English
13
German
2
Author
All
Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
22
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Hansen, Ursula
5
Hewer, Paul
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
more ...
less ...
Institution
All
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Journal of business research : JBR
4
Cross-cultural and critical perspectives on brands
2
Journal of fashion marketing and management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
7
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
8
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Saved in:
9
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
10
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->