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Construct confusion in advertising research
Bergkvist, Lars; Langner, Tobias - In: Designing and communicating experience, (pp. 1-12). 2021
Persistent link: https://www.econbiz.de/10012648243
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Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 39 (2020) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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Construct measurement in advertising research
Bergkvist, Lars; Langner, Tobias - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
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Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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A comprehensive approach to the study of advertising execution and its effects
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 42 (2023) 1, pp. 227-246
Persistent link: https://www.econbiz.de/10014233951