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Bergkvist, Lars
Langner, Tobias
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Construct confusion in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Designing and communicating experience
,
(pp. 1-12)
.
2021
Persistent link: https://www.econbiz.de/10012648243
Saved in:
2
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
Saved in:
3
Construct measurement in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
Saved in:
4
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
5
A comprehensive approach to the study of advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
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