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Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.; … - 2003 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Berkowitz, Eric N.; … - 2006 - 8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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Marketing
Berkowitz, Eric N.; Kerin, Roger A.; Rudelius, William - 1986
Persistent link: https://www.econbiz.de/10004771299
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Marketing
Berkowitz, Eric N.; Kerin, Roger A.; Rudelius, William - 1989 - 2. ed.
Persistent link: https://www.econbiz.de/10004085943