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~person:"Berthon, Jean-Paul"
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Berthon, Jean-Paul
Pitt, Leyland F.
168
Pitt, Leyland
120
Berthon, Pierre R.
101
McCarthy, Ian P.
73
Berthon, Pierre
55
Kietzmann, Jan
26
Parent, Michael
22
Caruana, Albert
21
Plangger, Kirk
20
Watson, Richard T.
19
Campbell, Colin
17
Nel, Deon
16
Robson, Karen
16
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13
Kietzmann, Jan H.
11
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10
Mills, Adam J.
9
Campbell, Colin L.
8
Robertson, Jeandri
8
Salehi-Sangari, Esmail
8
Watson, Richard
8
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7
Chan, Anthony
7
Ferreira, Caitlin
7
Gordon, Brian R.
7
Treen, Emily
7
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6
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6
Lee, Linda W.
6
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6
Pehlivan, Ekin
6
Reyneke, Mignon
6
Steyn, Peter
6
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5
Fedorenko, Ivan
5
Ferguson, Sarah Lord
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Business horizons
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1
California management review
1
Journal of advertising research
1
Journal of business research : JBR
1
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1
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
4
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
5
Do camels dream of electric fish? : reflections on animal dreams
Berthon, Jean-Paul
;
Berthon, Pierre R.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 422-423
Persistent link: https://www.econbiz.de/10003709342
Saved in:
6
Changing channels: The impact of the internet on distribution strategy
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
- In:
Business Horizons
42
(
1999
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10005354654
Saved in:
7
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007893876
Saved in:
8
The "ICON" archetype: Its influence on customer orientation and innovation in South African firms
Pitt, Leyland
;
Salehi-Sangari, Esmail
;
Berthon, Jean-Paul
; …
- In:
Marketing intelligence & planning
25
(
2007
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10007612010
Saved in:
9
Changing Channels: The Impact of the Internet on Distribution Strategy - The new electronic medium is ravaging traditional distribution philosophy, rendering many conventional inte...
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
- In:
Business horizons
42
(
1999
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006194500
Saved in:
10
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10008880092
Saved in:
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