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~person:"Berthon, Pierre"
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Berthon, Pierre
Pitt, Leyland F.
277
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110
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67
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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business Horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
Saved in:
2
Pricing strategy and the net
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
; …
- In:
Business Horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
Saved in:
3
The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
-
1996
Persistent link: https://www.econbiz.de/10004307399
Saved in:
4
U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.
;
Pitt, Leyland F.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
Saved in:
5
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
Saved in:
6
Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
; …
- In:
Business horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
Saved in:
7
The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
Saved in:
8
From Instrumentality to Emergence in Information Systems
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
- In:
The Oxford handbook of management information systems : …
.
2011
Persistent link: https://www.econbiz.de/10012885742
Saved in:
9
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:
Berthon, Pierre
;
Pitt, Leyland F.
;
Watson, Richard T.
- In:
Journal of Advertising Research
36
(
1996
)
01
,
pp. 43-54
Persistent link: https://www.econbiz.de/10005120163
Saved in:
10
Cyberservice: Taming service marketing problems with the world wide web
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Business Horizons
42
(
1999
)
1
,
pp. 11-18
Persistent link: https://www.econbiz.de/10005333411
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