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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business Horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
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Pricing strategy and the net
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business Horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
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The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T. - 1996
Persistent link: https://www.econbiz.de/10004307399
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U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.; Pitt, Leyland F.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
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Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
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The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
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From Instrumentality to Emergence in Information Systems
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F. - In: The Oxford handbook of management information systems : …. 2011
Persistent link: https://www.econbiz.de/10012885742
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THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:
Berthon, Pierre; Pitt, Leyland F.; Watson, Richard T. - In: Journal of Advertising Research 36 (1996) 01, pp. 43-54
Persistent link: https://www.econbiz.de/10005120163
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Cyberservice: Taming service marketing problems with the world wide web
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Business Horizons 42 (1999) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10005333411