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Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T. - In: Journal of the Academy of Marketing Science 29 (2001) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10006152172
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Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10006185293
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Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Journal of business research : JBR 56 (2003) 9, pp. 699-710
Persistent link: https://www.econbiz.de/10006720265
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D MODELING AND SYSTEMS ANALYSIS - Norms and power in marketing relationships: Alternative theories and empirical evidence Db:140
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Operations research, Management science : OR MS ; the … 44 (2004) 3, pp. 281-282
Persistent link: https://www.econbiz.de/10006503682
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Employment branding in the knowledge economy
Ewing, Michael T.; Pitt, Leyland F.; Bussy, Nigel M.de; … - In: International journal of advertising : the quarterly … 21 (2002) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10008119200
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Turning competitive advantage into customer equity
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business Horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10005197708
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Norms and power in marketing relationships: Alternative theories and empirical evidence
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Journal of Business Research 56 (2003) 9, pp. 699-709
Persistent link: https://www.econbiz.de/10005466394