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~person:"Berthon, Pierre"
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Berthon, Pierre
Ewing, Michael T.
76
Ewing, Michael
51
Caruana, Albert
28
Pitt, Leyland F.
22
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15
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15
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12
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5
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Berthon, Pierre R.
4
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Business horizons
1
International journal of advertising : the quarterly review of marketing communications
1
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1
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Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context
Berthon, Pierre
;
Pitt, Leyland F.
;
Ewing, Michael T.
- In:
Journal of the Academy of Marketing Science
29
(
2001
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10006152172
Saved in:
2
Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Pitt, Leyland F.
;
Ewing, Michael T.
;
Berthon, Pierre
- In:
Business horizons
43
(
2000
)
5
,
pp. 11-18
Persistent link: https://www.econbiz.de/10006185293
Saved in:
3
Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre
;
Pitt, Leyland F.
;
Ewing, Michael T.
; …
- In:
Journal of business research : JBR
56
(
2003
)
9
,
pp. 699-710
Persistent link: https://www.econbiz.de/10006720265
Saved in:
4
D MODELING AND SYSTEMS ANALYSIS - Norms and power in marketing relationships: Alternative theories and empirical evidence Db:140
Berthon, Pierre
;
Pitt, Leyland F.
;
Ewing, Michael T.
; …
- In:
Operations research, Management science : OR MS ; the …
44
(
2004
)
3
,
pp. 281-282
Persistent link: https://www.econbiz.de/10006503682
Saved in:
5
Employment branding in the knowledge economy
Ewing, Michael T.
;
Pitt, Leyland F.
;
Bussy, Nigel M.de
; …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10008119200
Saved in:
6
Turning competitive advantage into customer equity
Pitt, Leyland F.
;
Ewing, Michael T.
;
Berthon, Pierre
- In:
Business Horizons
43
(
2000
)
5
,
pp. 11-18
Persistent link: https://www.econbiz.de/10005197708
Saved in:
7
Norms and power in marketing relationships: Alternative theories and empirical evidence
Berthon, Pierre
;
Pitt, Leyland F.
;
Ewing, Michael T.
; …
- In:
Journal of Business Research
56
(
2003
)
9
,
pp. 699-709
Persistent link: https://www.econbiz.de/10005466394
Saved in:
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