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~person:"Berthon, Pierre"
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Berthon, Pierre
Watson, Richard T.
109
Watson, Richard
59
Malhotra, Arvind
57
Pitt, Leyland F.
31
Majchrzak, Ann
28
Melville, Nigel P.
27
Pitt, Leyland
15
Loos, Peter
10
Plice, Robert K.
10
Seidel, Stefan
10
Zinkhan, George M.
10
Boudreau, Marie-Claude
8
Parasuraman, A.
8
Piccoli, Gabriele
8
Watson, Richard Thomas
8
Berthon, Pierre R.
7
Flatau, Paul
7
Pavlov, Oleg V.
7
Wood, Gavin A.
7
Akselsen, Sigmund
5
Dedrick, Jason
5
Hasan, Helen
5
Kubowicz Malhotra, Claudia
5
Nebel, Wolfgang
5
Brocke, Jan
4
Del Giudice, Manlio
4
El Sawy, Omar A.
4
Gosain, Sanjay
4
Kraemer, Kenneth L.
4
Lind, Mikael
4
Monod, Emmanuel
4
Recker, Jan
4
Smith, Heather
4
Wei, Kwok-Kee
4
Whitaker, Jonathan
4
Zeithaml, Valarie A.
4
Ba, Sulin
3
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3
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3
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Business Horizons
4
Business horizons
4
Journal of the Academy of Marketing Science
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Henley working paper : HWP
1
Journal of Advertising Research
1
Journal of advertising research
1
Journal of general management
1
Journal of marketing management : MM
1
Technological forecasting & social change : an international journal
1
The Oxford handbook of management information systems : critical perspectives and new directions
1
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OLC EcoSci
12
RePEc
5
ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
1
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1
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
7-8
,
pp. 947
Persistent link: https://www.econbiz.de/10007877469
Saved in:
2
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
8
,
pp. 947
Persistent link: https://www.econbiz.de/10007864050
Saved in:
3
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business Horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
Saved in:
4
Marketing communication and the world wide web
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Business Horizons
39
(
1996
)
5
,
pp. 24-32
Persistent link: https://www.econbiz.de/10005354591
Saved in:
5
Pricing strategy and the net
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
; …
- In:
Business Horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
Saved in:
6
Cyberservice: Taming service marketing problems with the world wide web
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Business Horizons
42
(
1999
)
1
,
pp. 11-18
Persistent link: https://www.econbiz.de/10005333411
Saved in:
7
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:
Berthon, Pierre
;
Pitt, Leyland F.
;
Watson, Richard T.
- In:
Journal of Advertising Research
36
(
1996
)
01
,
pp. 43-54
Persistent link: https://www.econbiz.de/10005120163
Saved in:
8
The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
-
1996
Persistent link: https://www.econbiz.de/10004307399
Saved in:
9
The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
Berthon, Pierre
;
Lane, Nikala
;
Pitt, Leyland
;
Watson, …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 691-704
Persistent link: https://www.econbiz.de/10006991409
Saved in:
10
From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland
;
Berthon, Pierre
;
Watson, Richard T.
- In:
Journal of general management
22
(
1996
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
Saved in:
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