//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berthon, Pierre R."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The quest for consumers' atten...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Internet
2
Social Web
2
Social web
2
Werbewirkung
2
Werbung
2
Addiction
1
Advertising industry
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Corporate culture
1
Corruption
1
Creativity
1
Digitalisierung
1
Digitization
1
Drogenkonsum
1
Drug consumption
1
E-commerce
1
Electronic Commerce
1
Global sourcing
1
Internationale Beschaffung
1
Internet marketing
1
Knowledge
1
Konsumentenverhalten
1
Korruption
1
Kreativität
1
Lieferantenmanagement
1
Markenführung
1
Nordamerika
1
North America
1
Online-Marketing
1
Performance measurement
1
Performance-Messung
1
Personalisierung
1
Personalization
1
Relationship marketing
1
Sucht
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Berthon, Pierre R.
Ford, John B.
126
Campbell, Colin
104
Campbell, Colin L.
53
Sands, Sean
26
Ford, John
21
Merchant, Altaf
21
Pitt, Leyland F.
20
Ferraro, Carla
14
Plangger, Kirk
13
LaTour, Michael S.
12
West, Douglas C.
12
Berthon, Pierre
11
Campbell, Colin M.
11
Sargeant, Adrian
11
Parent, Michael
10
Pitt, Leyland
9
Honeycutt Jr, Earl D.
8
Honeycutt, Earl D.
6
Ibrahim, Essam
6
Mavrommatis, Alexis
6
Mottner, Sandra
6
Piercy, Niall
6
West, Douglas
5
Berthon, Jean-Paul
4
Demsar, Vlad
4
Heinrich, Daniel
4
Hunt, Shelby D.
4
Jain, Varsha
4
Kirchner, Theresa A.
4
Papania, Lisa
4
Rosengren, Sara
4
Sacchetti, Silvia
4
Thelen, Shawn
4
Tsao, Hsiu-Yuan
4
Carare, Octavian
3
Clarke III, Irvine
3
Farrell, Justine Rapp
3
Karande, Kiran W.
3
Kietzmann, Jan
3
more ...
less ...
Published in...
All
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of public policy & marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin L.
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
Saved in:
2
Making a face : graphical illustrations of managerial stances toward customer creativity
Campbell, Colin L.
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10009508044
Saved in:
3
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
4
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
5
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
6
Creative consumers : awareness, attitude and action
Berthon, Pierre R.
;
Campbell, Colin
;
Pitt, Leyland F.
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
Saved in:
7
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->