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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - In: Health economics 26 (2017) 4, pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
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Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad; Lambrecht, Anja; Bertini, Marco - In: Journal of marketing research : JMR 55 (2018) 6, pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
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Price promotion for emotional impact
Aydinli, Aylin; Bertini, Marco; Lambrecht, Anja - In: Journal of marketing 78 (2014) 4, pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10010210731
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Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10009726305
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Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste
Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 663-682
Persistent link: https://www.econbiz.de/10014444175
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Consumer reactance to promotional favors
Bertini, Marco; Aydinli, Aylin - In: Journal of retailing 96 (2020) 4, pp. 578-589
Persistent link: https://www.econbiz.de/10012495496