//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bhattacharya, C. B."
~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Brand
4
Markenartikel
4
Welt
3
World
3
China
2
Comparison
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Culture
2
International marketing
2
Internationales Marketing
2
Japan
2
Kultur
2
Kulturelle Identität
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
USA
2
United States
2
Vergleich
2
Asia
1
Asien
1
Brand extension
1
Corporate culture
1
Corporate reputation
1
Developing countries
1
Economic convergence
1
Englisch (Sprache)
1
English (Language)
1
Entwicklungsländer
1
Ethnologie
1
Ethnology
1
more ...
less ...
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
299
Aufsatz in Zeitschrift
299
Aufsatz im Buch
48
Book section
48
Collection of articles of several authors
14
Sammelwerk
14
Arbeitspapier
7
Working Paper
7
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
4
Mehrbändiges Werk
3
Multi-volume publication
3
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
more ...
less ...
Language
All
English
15
Author
All
Bhattacharya, C. B.
Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Haller, Axel
2
Holbrook, Morris B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Rao, Akshay R.
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 1
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Evolving and emerging issues in marketing strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
5
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
6
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003785228
Saved in:
7
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
10
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003837003
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->