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~person:"Bhattacharya, C. B."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Theory"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Consumer behaviour
7
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Brand management
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Bhattacharya, C. B.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
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Aaker, Jennifer
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Elliott, Richard
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Hill, Ronald Paul
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Tadajewski, Mark
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Weinberg, Peter
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Bernheim, Bert Douglas
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Bänsch, Axel
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Diller, Hermann
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Holbrook, Morris B.
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Malhotra, Naresh K.
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O'Shaughnessy, John
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Ozanne, Julie L.
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Rangel, Antonio
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Sattler, Henrik
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Schmitt, Bernd
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Sheth, Jagdish N.
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Swait, Joffre
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Valenzuela, Ana
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Batra, Rajeev
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Benkenstein, Martin
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Blundell, Richard W.
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Brown, Tom
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Bruhn, Manfred
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Böcker, Franz
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Conrady, Roland
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Brand management ; Vol. 4
1
Consumer research and policy series
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Evolving and emerging issues in marketing strategy
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003785228
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003837003
Saved in:
4
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
7
Consumer psychology in behavioural perspective
Foxall, Gordon R.
-
1990
Persistent link: https://www.econbiz.de/10013487974
Saved in:
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