While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product...

Purpose – Seeks to introduce a JBIM special issue of articles that moves the innovation‐diffusion‐adoption (IDA) literature beyond identifying key success factors to thick descriptions of the dynamics of human interactions and the enactment of decisions‐events‐outcomes using multiple...

Purpose – Aims to map business‐to‐business strategic actions to illustrate how manufacturers and resellers of new fast moving consumer goods interact when responding to environmental feedback to their decisions and to assess the effectiveness of alternative implemented decisions in...

Purpose – The principal objective here is to describe conceptual and research tools for achieving deeper sense‐making of what happened and why it happened –including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher)...

Purpose – Seeks to advocate adopting the comparative case study method and system dynamics modeling to inform theory and to prescribe executive actions for successfully managing new products built using radically new technologies. Design/methodology/approach – Reviews NPD theory and research...