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~person:"Bigné Alcañiz, J. Enrique"
~person:"Kollmann, Tobias"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet marketing"
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Betriebliche Wertschöpfung
Internet marketing
Consumer behaviour
32
Online-Marketing
32
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31
Social Web
25
Social web
25
Electronic Commerce
21
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18
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13
Online-Handel
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Werbewirkung
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Relationship marketing
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Eye-tracking
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English
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Bigné Alcañiz, J. Enrique
Kollmann, Tobias
Kreutzer, Ralf T.
35
Tucker, Catherine
32
Goldfarb, Avi
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
25
Chaffey, Dave
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Karjaluoto, Heikki
19
Edelman, Benjamin
18
Hajli, Nick
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Hollebeek, Linda D.
15
Katona, Zsolt
15
Loureiro, Sandra Maria Correia
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Fesenmaier, Daniel R.
14
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7
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5
Kohlhammer Edition Marketing
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2
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1
Contemporary research in e-branding
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Customer engagement : contemporary issues and challenges
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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ECONIS (ZBW)
32
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The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
2
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
3
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
4
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
5
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
6
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
7
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
8
Handbuch Digitale Wirtschaft
Kollmann, Tobias
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012500929
Saved in:
9
Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities
Bigné Alcañiz, J. Enrique
;
Oltra, Enrique
;
Andreu, Luisa
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 490-503
Persistent link: https://www.econbiz.de/10011988010
Saved in:
10
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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