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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.; Juric, Biljana; Tang, Wenyan - In: The journal of services marketing 31 (2017) 3, pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad; Hollebeek, Linda D.; Tan Vo Thanh; … - In: Journal of consumer behaviour 21 (2022) 5, pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
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The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay; Hollebeek, Linda D. - In: Marketing intelligence & planning 41 (2023) 7, pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
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Customer journey value : a conceptual framework
Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
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Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014582360