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The nature and scope of marketing research
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792440
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Qualitative marketing research : approaches, techniques and analysis
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792457
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Quantitative marketing techniques and analyses
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792462
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Developmental challenges in marketing research
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792472
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F.; Wills, Peter - 2012 - 4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
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Marketing research
Birks, David F. - In: The marketing book, (pp. 166-190). 2016
Persistent link: https://www.econbiz.de/10011471644
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Marketing research
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003723981
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2006 - Updated 2. European ed.
Persistent link: https://www.econbiz.de/10002907445
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2003 - 2nd European ed.
Persistent link: https://www.econbiz.de/10001685627
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Essentials of marketing research
Malhotra, Naresh K.; Wills, Peter A. - 2013
Persistent link: https://www.econbiz.de/10009739762