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A descriptive analysis of consumer’s price promotion literacy skills

Tan, Pei Jie; Bogomolova, Svetlana - In: International journal of retail & distribution management 44 (2016) 12, pp. 1223-1244

Persistent link: https://www.econbiz.de/10011643932

Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?

Bogomolova, Svetlana; Szabo, Marietta; Kennedy, Rachel - In: Journal of business research : JBR 76 (2017), pp. 189-200

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Assessing the sales effectiveness of differently located endcaps in a supermarket

Tan, Pei Jie; Corsi, Armando; Cohen, Justin; Sharp, Anne; … - In: Journal of retailing and consumer services 43 (2018), pp. 200-208

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Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda

Bogomolova, Svetlana; Dunn, Steven; Trinh, Giang; … - In: Journal of retailing and consumer services 25 (2015), pp. 1-11

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Building shopping arousal through direct marketing in retail environment

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Dynamics of brand G-Force in developing market strategy

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Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment

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Price Promotion Literacy and Numeracy : How Well Do Consumers Understand Price Promotion Communication?

Tan, PJ - 2015

Consumer literacy is a skill that combines literacy and numeracy abilities applied to shopping tasks. It influences consumers' success in making financially sound decisions. Failure to understand price promotion signage, a very common occurrence in modern retail, might result in confusion and...

Persistent link: https://www.econbiz.de/10013023354