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~person:"Boltz, Dirk-Mario"
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Boltz, Dirk-Mario
Schmidt, Holger J.
73
Baumgarth, Carsten
21
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Schmidt, Holger
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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ECONIS (ZBW)
6
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Innovative Markenwisssenschaft #2 : Brand Co-Creation and sociopolitical activist Brands
Boltz, Dirk-Mario
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
3
,
pp. 67-71
Persistent link: https://www.econbiz.de/10012648131
Saved in:
2
Innovative Markenwissenschaft #3 : Transfer
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
4
,
pp. 57-63
Persistent link: https://www.econbiz.de/10012792940
Saved in:
3
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
4
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
5
Marketing- und Markenwissenschaft brauchen "frische" Themen
Schmidt, Holger J.
;
Baumgarth, Carsten
;
Boltz, Dirk-Mario
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
4
,
pp. 59-62
Persistent link: https://www.econbiz.de/10012385428
Saved in:
6
Innovative Markenwissenschaft #1 : Methoden
Schmidt, Holger J.
;
Baumgarth, Carsten
;
Boltz, Dirk-Mario
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
2
,
pp. 64-69
Persistent link: https://www.econbiz.de/10012595027
Saved in:
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