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Nicht- und semiparametrische Markenwahlmodelle im Marketing

Boztuğ, Yasemin; Hildebrandt, Lutz - 1998

Persistent link: https://www.econbiz.de/10000998088

Does umbrella branding really work? : investigating cross-category brand loyalty

Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz - In: Journal of business economics : JBE 87 (2017) 3, pp. 397-420

Persistent link: https://www.econbiz.de/10011707353

Multinomial logit models in marketing : from fundamentals to state-of-the-art

Elshiewy, Ossama; Guhl, Daniel; Boztuğ, Yasemin - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 32-49

Persistent link: https://www.econbiz.de/10011780892

Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling

Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000

Persistent link: https://www.econbiz.de/10001546575

A market basket analysis based on the multivariate MNL model

Boztuğ, Yasemin (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001919370

Investigating cross-category brand loyal purchase behavior in FMCG

Boztuğ, Yasemin; Hildebrandt, Lutz; Silberhorn, Nadja - In: Quantitative marketing and marketing management : …, (pp. 287-302). 2012

Persistent link: https://www.econbiz.de/10009621755

Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung

Boztuğ, Yasemin - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001687352

Modeling joint purchases with a multivariate MNL approach

Boztuğ, Yasemin; Hildebrandt, Lutz - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 400-422

Persistent link: https://www.econbiz.de/10003762306

Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling

Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000

, could provide useful insights when studying brand choice. It was found, however, that the data requirement for a fully … nonparametric brand choice model is so great that obtaining such large data sets is difficult even in marketing. Semiparametric … semiparametric brand choice models that are based on the generalized additive models (GAM). One model is specified as a nonparametric …

Persistent link: https://www.econbiz.de/10009612039

A Market Basket Analysis Based on the Multivariate MNL Model

Boztuğ, Yasemin; Hildebrandt, Lutz - 2003

-category dependence of brand choice behavior. It is hypothesized, that the global utility function related to a product bundle is the …

Persistent link: https://www.econbiz.de/10010296457