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Neural correlates of the emotional and symbolic content of brands : a neuroimaging study
Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; … - In: Journal of customer behaviour 11 (2012) 1, pp. 69-93
Persistent link: https://www.econbiz.de/10009563565
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Neural correlates of the emotional and symbolic content of brands: A neuroimaging study
Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; … - In: Journal of customer behaviour 11 (2012) 1, pp. 69-94
Persistent link: https://www.econbiz.de/10009974557
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Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions
Santos, José Paulo; Seixas, Daniela; Brandão, Sofia; … - In: The journal of brand management : an international journal 19 (2012) 9, pp. 735-758
Persistent link: https://www.econbiz.de/10010009969