Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions
Year of publication: |
2012
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Authors: | Santos, José Paulo ; Seixas, Daniela ; Brandão, Sofia ; Moutinho, Luiz |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 9 (25.8.), p. 735-758
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