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Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte; Engelen, Andreas; Heinemann, Florian - In: Journal of business economics : JBE 79 (2009) 1, pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
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Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas; Kemper, Jan; Brettel, Malte - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 7, pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: International journal of e-entrepreneurship and … 1 (2010) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
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What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte; Engelen, Andreas; Oswald, Monika - In: Entrepreneurial marketing, (pp. 83-109). 2011
Persistent link: https://www.econbiz.de/10009379616
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Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte; Oswald, Monika; Flatten, Tessa - In: Technology analysis & strategic management 24 (2012) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
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Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
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Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.; Zacharias, Nicolas A.; Brettel, Malte - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
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How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa; Engelen, Andreas; Möller, Timo; … - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 5, pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
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Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David; Willmann, Daniel; Strese, Steffen; … - In: Journal of marketing 82 (2018) 2, pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 44-67). 2010
Persistent link: https://www.econbiz.de/10003957128