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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Media planning and computers by 1970 : a review of the use of mathematical models in media planning
Broadbent, Simon - In: Journal of the Royal Statistical Society / C 15 (1966) 3, pp. 234-256
Persistent link: https://www.econbiz.de/10001948914
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Spending advertising money
Broadbent, Simon - 1970
Persistent link: https://www.econbiz.de/10001948938
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951