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~person:"Broadbent, Simon"
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Werbungsmittel
4
Großbritannien
3
Werbungsunternehmung
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Advertising
2
Advertising media
2
Advertising planning
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Broadbent, Simon
Mayer, Hans
4
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Journal of the Royal Statistical Society / C
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ECONIS (ZBW)
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1
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
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2
Media planning and computers by 1970 : a review of the use of mathematical models in media planning
Broadbent, Simon
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10001948914
Saved in:
3
Spending advertising money
Broadbent, Simon
-
1970
Persistent link: https://www.econbiz.de/10001948938
Saved in:
4
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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