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~person:"Brown, Stephen"
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Brown, Stephen
Meffert, Heribert
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171
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104
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101
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95
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94
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94
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92
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90
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89
Melewar, T. C.
89
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84
Fritz, Wolfgang
83
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79
Spiller, Achim
79
Khare, Arpita
78
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77
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76
Dwivedi, Yogesh Kumar
76
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76
Usman, Osly
76
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73
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
43
Other ZBW resources
21
USB Cologne (EcoSocSci)
9
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1
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
Saved in:
2
Brands on a wet, black bough :
marketing
the masterworks of modernism
Brown, Stephen
- In:
Arts and the market
5
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
Saved in:
3
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
4
Double, double toil and trouble : on the equivocal magic of
marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
5
Retromania: next big thing or same old story?
Brown, Stephen
- In:
Die Bedeutung der Tradition für die …
,
(pp. 105-121)
.
2006
Persistent link: https://www.econbiz.de/10003393533
Saved in:
6
Selling stories : Harry Potter and the
marketing
plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
7
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
8
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
Saved in:
9
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
10
When innovation met renovation : back to the future of branding
Brown, Stephen
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 634-655
Persistent link: https://www.econbiz.de/10011447536
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