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Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred (ed.); Hadwich, Karsten (ed.) - 2014
Persistent link: https://www.econbiz.de/10010359585
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Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
Bruhn, Manfred - 2014
Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value.
Persistent link: https://www.econbiz.de/10014019261
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Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd; Homburg, Christian; Gwinner, Olivia - In: Journal of marketing 84 (2020) 5, pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
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Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.; Claro, Danny Pimentel; Palmatier, … - In: Journal of marketing 78 (2014) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750