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~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
~subject:"Business-to-business marketing"
~subject:"Relationship marketing"
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Business-to-business marketing
Relationship marketing
Dienstleistung
104
Dienstleistungsmanagement
42
Dienstleistungssektor
42
Service industry
40
Bundling strategy
39
Leistungsbündel
39
Service management
38
Marketing
37
Theorie
35
Theory
35
Services
32
Dienstleistungsmarketing
31
Services marketing
31
Management
27
Deutschland
20
Germany
20
Dienstleistungsbetrieb
18
Beziehungsmarketing
16
Dienstleistungsqualität
16
Service quality
16
Qualitätsmanagement
13
Service innovation
13
Business model
12
Business services
12
Geschäftsmodell
12
Industrie
12
Manufacturing industries
12
B-to-B-Marketing
11
Betriebliche Wertschöpfung
11
Lieferantenmanagement
11
Strategisches Management
11
Supplier relationship management
11
Unternehmensdienstleistung
11
Value creation
11
Aufsatzsammlung
10
Dienstleistungsinnovation
10
Productivity
10
Produktivität
10
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6
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2
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Article
12
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10
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12
Aufsatz in Zeitschrift
12
Aufsatzsammlung
7
Collection of articles of several authors
7
Sammelwerk
7
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3
Bibliography included
3
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2
Fallstudie
2
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1
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1
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Language
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English
14
German
9
Author
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Bruhn, Manfred
Kowalkowski, Christian
Homburg, Christian
14
Kleinaltenkamp, Michael
14
Hinterhuber, Andreas
13
Stauss, Bernd
11
Backhaus, Klaus
10
Edvardsson, Bo
10
Corsten, Hans
9
Ulaga, Wolfgang
9
Gebauer, Heiko
8
Gustafsson, Anders
8
Totzek, Dirk
8
Walsh, Gianfranco
8
Büttgen, Marion
7
Evanschitzky, Heiner
7
McColl-Kennedy, Janet R.
7
Schmitz, Gertrud
7
Usman, Osly
7
Witell, Lars
7
Woisetschläger, David
7
Hennig-Thurau, Thorsten
6
Jaakkola, Elina
6
Kindström, Daniel
6
Stuhlmann, Stephan
6
Vargo, Stephen L.
6
Wangenheim, Florian von
6
Weiber, Rolf
6
Backhaus, Christof
5
Benkenstein, Martin
5
Bertini, Marco
5
Brady, Michael K.
5
Chase, Richard B.
5
Gouthier, Matthias H. J.
5
Gremler, Dwayne D.
5
Grönroos, Christian
5
Huang, Ming-Hui
5
Izogo, Ernest Emeka
5
Jacob, Frank
5
Kühlborn, Sven
5
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Forum Dienstleistungsmanagement
5
The journal of business & industrial marketing
4
Wissenschaft & Praxis
3
Dienstleistungsmanagement : Jahrbuch
2
Journal of business research : JBR
2
SpringerLink / Bücher
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Wissenschaft & Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business environment : IJBE
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of service management
1
Linköping studies in science and technology
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
22
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1
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22
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1
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
2
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
3
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
4
Interaktionen im Dienstleistungsbereich
Bruhn, Manfred
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001491298
Saved in:
5
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010359585
Saved in:
6
Editorial: Service innovation in business-to-business firms
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 93-95
Persistent link: https://www.econbiz.de/10010248167
Saved in:
7
Dienstleistungsinnovationen
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001748040
Saved in:
8
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
9
Kundenbeziehungen im Dienstleistungsbereich
Bruhn, Manfred
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001436578
Saved in:
10
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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