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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546
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Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred - In: European journal of marketing : EJM 51 (2017) 2, pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
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Conceptualizing and measuring brand relationship quality
Bruhn, Manfred; Hadwich, Karsten; Eichen, Falko; … - In: Consumer-brand relationships : theory and practice, (pp. 165-183). 2012
Persistent link: https://www.econbiz.de/10014566660
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Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred; Schnebelen, Stefanie - In: Die Unternehmung : Swiss journal of business research … 71 (2017) 4, pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred; Batt, Verena - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 2, pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Messung und Steuerung der Markenbeziehungsqualität : Ergebnisse einer branchenübergreifenden empirischen Studie im Konsumgütermarkt
Bruhn, Manfred; Eichen, Falko - In: Aktuelle Beiträge zur Markenforschung : Tagungsband …, (pp. 27-54). 2010
Persistent link: https://www.econbiz.de/10003968925
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Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
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How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina; Hadwich, Karsten; Bruhn, Manfred - In: Journal of customer behaviour 16 (2017) 2, pp. 111-144
Persistent link: https://www.econbiz.de/10011745812