Johnson, Ray; Bruwer, Johan - In: International Journal of Wine Business Research 19 (2007) 4, pp. 276-297
Purpose – The overall aim of this study is to examine the regional brand image of selected California wine regions and … importance of regional brand image with respect to information other than place‐of‐origin provided on the wine labels. Finally …. Research limitations/implications – The research suggests that a wine regional brand image is multi‐dimensional in nature and …