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Tourism destination image (TDI) perception within a regional winescape context

Bruwer, Johan; Gross, Michael J.; Lee, Hong Chul - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 173-187

Persistent link: https://www.econbiz.de/10011492638

Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents

Bruwer, Johan; Cohen, Justin; Driesener, Carl; Corsi, … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 139-150

Persistent link: https://www.econbiz.de/10014631683

Regional Brand Image and Perceived Wine Quality : The Consumer Perspective

Johnson, Ray; Bruwer, Johan - 2013

Purpose- The overall aim of this study is to examine the regional brand image of selected California wine regions and … importance of regional brand image with respect to information other than place-of-origin provided on the wine labels. Finally …. Research limitations/implications- The research suggests that a wine regional brand image is multi-dimensional in nature and …

Persistent link: https://www.econbiz.de/10014039377

Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries

Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014261175

Wine tourists' destination region brand image perception and antecedents : conceptualization of a winescape framework

Bruwer, Johan; Lesschaeve, Isabelle - In: Journal of travel and tourism marketing 29 (2012) 7/8, pp. 611-628

Persistent link: https://www.econbiz.de/10009710146

Wine Tourists’ Destination Region Brand Image Perception and Antecedents : Conceptualization of a Winescape Framework

Bruwer, Johan - 2013

This study conceptualizes the winescape framework using a wine region's image as perceived by wine tourists, in the process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories. Using an a priori approach, it identifies the winescape construct...

Persistent link: https://www.econbiz.de/10013086101

A multilayered macro approach to conceptualizing the winescape construct for wine tourism

Bruwer, Johan; Gross, Michael J. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 4, pp. 497-509

Persistent link: https://www.econbiz.de/10011779912

Place‐based marketing and regional branding strategy perspectives in the California wine industry

Bruwer, Johan; Johnson, Ray - In: Journal of Consumer Marketing 27 (2010) 1, pp. 5-16

influenced by brand‐based cues. Originality/value – The paper is of value to academic readers, wine industry practitioners and …

Persistent link: https://www.econbiz.de/10014848772

Regional brand image and perceived wine quality: the consumer perspective

Johnson, Ray; Bruwer, Johan - In: International Journal of Wine Business Research 19 (2007) 4, pp. 276-297

Purpose – The overall aim of this study is to examine the regional brand image of selected California wine regions and … importance of regional brand image with respect to information other than place‐of‐origin provided on the wine labels. Finally …. Research limitations/implications – The research suggests that a wine regional brand image is multi‐dimensional in nature and …

Persistent link: https://www.econbiz.de/10014814068

Using winery web sites to launch relationships with Millennials

Nowak, Linda I.; Newton, Sandra - In: International Journal of Wine Business Research 20 (2008) 1, pp. 53-67

brand equity, and increased purchase intentions. The tasting room experience will be evaluated for consistency with the … evaluations of brand equity carried over to influence evaluations of brand equity after the tasting room experience. When visiting …

Persistent link: https://www.econbiz.de/10014814075

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