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Service quality perception and satisfaction in a New Zealand festivalscape : buying behavior effects

Bruwer, Johan - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10009751088

Service performance quality evaluation and satisfaction in a USA wine festivalscape : buying behavioural effects

Bruwer, Johan; Kelley, Kathleen - In: International journal of event and festival management 6 (2015) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10011298053

Regional Brand Image and Perceived Wine Quality : The Consumer Perspective

Johnson, Ray; Bruwer, Johan - 2013

Purpose- The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers’ quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to...

Persistent link: https://www.econbiz.de/10014039377

Wine tourists' use of sources of information when visiting a USA wine region

Bruwer, Johan; Thach, Liz - In: Journal of vacation marketing : an international journal 19 (2013) 3, pp. 221-237

Persistent link: https://www.econbiz.de/10009776424

Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010367008

Region of origin as choice factor : wine knowledge and wine tourism involvement influence

Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 362-385

Persistent link: https://www.econbiz.de/10008778599

The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector

Bruwer, Johan; Nam, Kyung-hwa - In: International journal of hospitality management 29 (2010) 1, pp. 83-91

Persistent link: https://www.econbiz.de/10003964088

Consumer behaviour and sensory preference differences : implications for wine product marketing

Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10009009749

The underlying motivations of Chinese wine consumer behaviour

Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485

Persistent link: https://www.econbiz.de/10009382070

Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel

Bruwer, Johan; Lesschaeve, Isabelle; Campbell, Benjamin L. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 45-58

Persistent link: https://www.econbiz.de/10009507904