McCutcheon, Emily; Bruwer, Johan; Li, Elton - In: International Journal of Wine Business Research 21 (2009) 3, pp. 212-234
Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means of a self‐administered and online...