Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means of a self‐administered and online...

Purpose – There has been no significant research undertaken in the Japanese market on wine knowledge level and its relationship with brand loyalty and preference for specific country‐of‐origin (COO) wine brands. This exploratory study seeks to investigate these aspects and how wine...

Purpose- The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers’ quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to...