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The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong; Ha Nam Khanh Giao - In: Journal of international consumer marketing 32 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
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A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam
Bui Nhat Vuong - In: International journal of electronic marketing and … 14 (2023) 4, pp. 434-452
Persistent link: https://www.econbiz.de/10014440791
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Vietnamese consumer attitudes towards smartphone advertising
Ha Nam Khanh Giao; Bui Nhat Vuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 195-204
Persistent link: https://www.econbiz.de/10012667671
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An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong; Sid Suntrayuth - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 367-406). 2020
Persistent link: https://www.econbiz.de/10012521577