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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom

Eagle, Lynne C. (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003792325

Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand

Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-268

Persistent link: https://www.econbiz.de/10008651834

In memoriam of professor Lynne Eagle

Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012697017

Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand

Palakshappa, Nitha; Bulmer, Sandy; Eweje, Gabriel; … - In: Journal of marketing communications 16 (2010) 4, pp. 255-269

Persistent link: https://www.econbiz.de/10008442923

Insights into interpreting integrated marketing communications: A two-nation qualitative comparison

Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 956

Persistent link: https://www.econbiz.de/10007763284

Insights into interpreting integrated marketing communications

Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European Journal of Marketing 41 (2007) 7/8, pp. 956-970

Purpose – This research paper aims to examine the theoretical and practical applicability of integrated marketing communications. Design/methodology/approach – Presents the findings from a two‐country qualitative study concerning the phenomenon. The research used survey methodology to...

Persistent link: https://www.econbiz.de/10014722427