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International marketing
Bothma, Neels (contributor); Burgess, Steven M. (contributor) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009382138
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Special issue on marketing in emerging markets
Burgess, Steven M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009732724
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Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
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Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.; Burgess, Steven M. - 1999
Persistent link: https://www.econbiz.de/10001463749
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Value priorities and consumer behavior in a transitional economy : the case of South Africa
Burgess, Steven M.; Steenkamp, Jan-Benedict E. M. - 1998
Persistent link: https://www.econbiz.de/10000992721
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637
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International marketing
Burgess, Steven M.; Bothma, Cornelius H. - 2007
Persistent link: https://www.econbiz.de/10003782770
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Marketing in African emerging markets : emerging perspectives : editorial
Burgess, Steven M.; Malhotra, Naresh K. - In: Journal of African business 21 (2020) 4, pp. 433-438
Persistent link: https://www.econbiz.de/10012312313
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Making a global impact the institutions-based view and African contingency theory development
Burgess, Steven M. - In: Journal of African business 21 (2020) 4, pp. 439-461
Persistent link: https://www.econbiz.de/10012312317