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~person:"Burmann, Christoph"
~person:"Guzman, Francisco"
~subject:"Markenführung"
~subject:"Markenimage"
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Markenführung
Markenimage
Brand management
46
Consumer behaviour
41
Konsumentenverhalten
41
Brand
40
Markenartikel
40
Brand image
34
Beziehungsmarketing
13
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13
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12
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4
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4
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3
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3
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3
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3
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3
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Burmann, Christoph
Guzman, Francisco
Phau, Ian
42
Keller, Kevin Lane
36
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
34
Han, Heesup
28
Ko, Eunju
28
Diamantopoulos, Adamantios
27
Huber, Frank
27
Baumgarth, Carsten
26
Esch, Franz-Rudolf
26
De Chernatony, Leslie
25
Wiedmann, Klaus-Peter
25
Bang, Nguyen
23
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Bauer, Hans H.
22
Fournier, Susan
21
Dawes, John
20
Khan, Imran
20
Sattler, Henrik
20
Usman, Osly
20
Japutra, Arnold
19
Rahman, Zillur
19
Romaniuk, Jenni
19
Christodoulides, George
18
Fetscherin, Marc
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Steenkamp, Jan-Benedict E. M.
18
Völckner, Franziska
18
Paul, Justin
17
Septianto, Felix
17
Sreejesh, S.
17
Gierl, Heribert
16
Valette-Florence, Pierre
16
Gázquez-Abad, Juan Carlos
15
Kapferer, Jean-Noël
15
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Springer Fachmedien Wiesbaden
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The journal of product & brand management
11
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Journal of business research : JBR
4
Innovatives Markenmanagement
3
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3
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3
European journal of marketing : EJM
2
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2
Marketing : ZFP ; journal of research and management
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Gabler Research
1
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1
Handbuch Multi-Channel-Marketing
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing theory
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
1
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ECONIS (ZBW)
56
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1
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
2
Brand
authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
3
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
5
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
6
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
7
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
8
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
9
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
The importance of employee
brand
understanding,
brand
identification, and
brand
commitment in realizing
brand
citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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