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~person:"Burmann, Christoph"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Markenführung
Brand management
45
Consumer behaviour
40
Konsumentenverhalten
40
Brand
39
Markenartikel
39
Markenimage
36
Brand image
34
Beziehungsmarketing
13
Relationship marketing
13
Markenpolitik
12
Theorie
9
Theory
9
Deutschland
8
Germany
8
Luxury goods
7
Luxusgüter
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Online-Marketing
6
Verbraucherverhalten
6
Brand equity
5
Distribution channel
5
Internet marketing
5
Marketingmanagement
5
Social Web
5
Social web
5
Vertriebsweg
5
Brand loyalty
4
Designation of origin
4
Herkunftsbezeichnung
4
Markentreue
4
Marketing management
4
Brand love
3
Credibility
3
Customer integration
3
Einzelhandel
3
Glaubwürdigkeit
3
Kundenintegration
3
Marketing
3
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24
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5
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Article
28
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18
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25
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25
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5
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5
Arbeitspapier
4
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4
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4
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4
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4
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4
Collection of articles of several authors
3
Sammelwerk
3
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2
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1
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1
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1
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Language
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English
27
German
20
Author
All
Burmann, Christoph
Guzman, Francisco
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Christodoulides, George
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Schmidt, Holger J.
14
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Institution
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Springer Fachmedien Wiesbaden
3
Published in...
All
The journal of product & brand management
11
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Innovatives Markenmanagement
3
Research
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Markenmanagement
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Gabler Research
1
Gabler research / Innovatives Markenmanagement
1
Handbuch Multi-Channel-Marketing
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Markstones-Arbeitspapiere
1
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
46
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46
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1
The importance of employee
brand
understanding,
brand
identification, and
brand
commitment in realizing
brand
citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
3
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
6
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
7
Brand
authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
8
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
9
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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