Narrow search
Showing 1 - 5 of 5
Cover Image
Introduction to marketing communication : an integrated approach
Burnett, John; Moriarty, Sandra E. - 1998
Persistent link: https://www.econbiz.de/10004343049
Cover Image
Advertising : principles & practice
Wells, William D.; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846218
Cover Image
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
Cover Image
An appraisal of the use of student subjects in marketing research
Burnett, John
Persistent link: https://www.econbiz.de/10001263872
Cover Image
Introducing marketing
Burnett, John - 2002
Persistent link: https://www.econbiz.de/10001653179