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Buzby, Stephen L.
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Profitability analysis by market segments
Beik, Leland L.
;
Buzby, Stephen L.
- In:
Journal of marketing
37
(
1973
)
3
,
pp. 48-53
Persistent link: https://www.econbiz.de/10001893958
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Profitability analysis by market segments
Beik, Leland L.
;
Buzby, Stephen L.
- In:
Readings in basic marketing
,
(pp. 337-346)
.
1978
Persistent link: https://www.econbiz.de/10001893970
Saved in:
3
Profitability analysis by market segments
Beik, Leland L.
;
Buzby, Stephen L.
- In:
Marketing management and strategy : a reader
,
(pp. 378-385)
.
1980
Persistent link: https://www.econbiz.de/10001893991
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